Surely you’ve heard of Old Spice’s recent social media campaign. In case you hadn’t, it involved “The Most Interesting Man in the World 2.0″ creating over 180 personalized videos for fans. These videos, according to Mashable, received nearly 6 million views and 23,000 comments. As far as a social media campaign goes, I’d say that’s pretty successful.
This got me thinking. As more and more companies are beginning to see the positive impacts of viral marketing, where do we go from here? Will we be seeing more and more creative social media campaigns?
I hope so. Regular ads (like via television) are dead to me. I don’t even find a lot of the Super Bowl commercials funny or interesting anymore. Companies are slowly adopting social media as a part of their marketing plans and I couldn’t be happier. I think it will be interesting to see where this all goes, especially as TV and the Internet converge.
Where do you see advertising headed? What are your feelings about viral social media campaigns?
I’d love to hear your thoughts on Twitter and in the comment section below!
