Comments on: How Has Old Spice Affected Viral Marketing? http://www.socialbrandingblog.com/382/how-has-old-spice-affected-viral-marketing/ Brand-Building & Social Media Mon, 15 Aug 2011 03:34:00 +0000 hourly 1 By: Steve Campbell http://www.socialbrandingblog.com/382/how-has-old-spice-affected-viral-marketing/comment-page-1/#comment-506 Steve Campbell Tue, 20 Jul 2010 00:56:04 +0000 http://www.socialbrandingblog.com/?p=382#comment-506 Excellent point, Steve. Thanks for commenting.<br><br>It's true that the return on investment for these social media campaigns is huge in comparison to more traditional methods. I do like the potential of where this could be heading, I just hope nothing becomes too commercialized. Excellent point, Steve. Thanks for commenting.

It's true that the return on investment for these social media campaigns is huge in comparison to more traditional methods. I do like the potential of where this could be heading, I just hope nothing becomes too commercialized.

]]> By: Steve Woodburn http://www.socialbrandingblog.com/382/how-has-old-spice-affected-viral-marketing/comment-page-1/#comment-505 Steve Woodburn Tue, 20 Jul 2010 00:46:57 +0000 http://www.socialbrandingblog.com/?p=382#comment-505 I agree that network TV spots by big agencies are pretty much headed into oblivion. I love the new viral work I'm seeing and think you not only can make a bigger splash, but are making the splash with those demographics you want to target. And the cost is so much lower for companies to market through social media than by buying TV, radio and even newspaper ads. Like you said, interesting to see where it's all headed. I agree that network TV spots by big agencies are pretty much headed into oblivion. I love the new viral work I'm seeing and think you not only can make a bigger splash, but are making the splash with those demographics you want to target. And the cost is so much lower for companies to market through social media than by buying TV, radio and even newspaper ads. Like you said, interesting to see where it's all headed.

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