Gary Vaynerchuk posted this video on his blog a little earlier today, and I thought it was really interesting so I decided to share it. Gary talks about how he has the strange feeling that social media is going to get re-branded at some point because it doesn’t really feel like media. He equates this to how we all used to refer to the Internet as the World Wide Web.
After watching this, I have to agree with Gary on this one (not that I’ve ever disagreed with him in the past). I care a lot about social media, but what I care about isn’t the ‘media’ part so much as the ‘social’ aspect of these technologies. In fact, rather than thinking of media in terms of news platforms and information, I tend to think of it as being similar to multimedia–audio and video content that engages audiences.
Personally, I wouldn’t be surprised to see a re-branding of the term ‘social media’. In fact, we are merely the early adopters of a new and innovative form of technology. As this integrates further and further with the Internet’s landscape, it will be really interesting to see how it is portrayed on the grand scale.
What are your thoughts on this recent topic? Leave your ideas in the comment section below!