About

Welcome to Social Branding Blog – a blog to help you manage your social brand.

What is a Social Brand?

A social brand is a personal brand that takes advantage of social media and web 2.0 technologies. If you network with and engage like-minded individuals to increase brand awareness, you have a social brand.

So… What is Social Branding?

Social branding is the art of utilizing marketing techniques to promote a product and increase brand awareness using social media and web 2.0 properties. It is an effective combination of brand management and social media.

According to Wikipedia:

“Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity.”

“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.”

Why start a blog?

The landscape of the Internet is changing and increasingly becoming more social. I have taken interest to social media and have since become very passionate about the social aspect of brand management. This blog offers me a place to share my knowledge with the masses.

As a member of Gen Y, I realize the importance of maintaining a strong online image. If you take control of your brand you can turn your name into an effective marketing tool. In some cases, a strong social brand could be the difference between getting a job interview and not getting one. I’m in the business of helping people, and my goal is to become a leading authority in this space.

Who are you?

My name is Steve Campbell. I graduated from Penn State University with a B.S. in information sciences & technology with an emphasis on Consulting. I also have a Minor in Telecommunications. I have experience with marketing tools and love to communicate and engage with others, and I am very entrepreneurial-minded. Owning a business has always been one of my goals.

I am currently in the process of starting an online consulting business focusing on social media, marketing, and brand management, in which I will provide coaching services and strategic social media marketing plans to my clients. This blog will serve as the focal point of my efforts.

Where can I reach you?

I am open to any and all suggestions, feedback, inquiries, or opportunities you may have to offer me. Feel free to message me on the Contact page or any of the social networks I frequent. I’d love to hear from you, so be social!