Brand Management

build your brand videos by seesmic

Seesmic is doing something really cool right now that I think you all should check out. They’re releasing 30 videos (1 each day) to teach you how to build your own brand online. I haven’t gotten a chance to watch them yet, but when I do I’ll try to post the best ones here for you, but definitely check them out.

You can find the videos on their blog.

why so personal

The term ‘personal branding’ has always intrigued me. A couple of weeks ago, I was interviewed by Brand-Yourself.com and one of the questions I was asked was “What’s the difference between personal branding and social branding?”. Here’s the answer I gave:

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Gary Vaynerchuk posted this video on his blog a little earlier today, and I thought it was really interesting so I decided to share it. Gary talks about how he has the strange feeling that social media is going to get re-branded at some point because it doesn’t really feel like media. He equates this to how we all used to refer to the Internet as the World Wide Web.

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guy and girl with shades

One of the things I’m constantly thinking about when it comes to my blog is whether or not to make it more or less personal. What I mean by that is, what is the best approach–to create posts that inform/educate that are mostly supported facts, or create posts based around my thoughts and opinions so you get a feel for who I am?

The conclusion I’ve come to is both. I can’t be afraid to change up my style every once in a while. After all, it is my blog, so why wouldn’t I control my own content?

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