Today I thought I would rep a fellow brand manager’s goods. Dan Schawbel, founder of Millennial Branding, is a leading authority in personal branding and a representative of Gen Y. He was recently honored in Inc.com’s 30 Under 30, which is a real honor. If you like Dan’s tips and articles on his Personal Branding Blog, you should check out his Personal Branding Magazine.
Today I wanted to talk about a great app I use called WiseStamp. WiseStamp is an extension for Google Chrome and Firefox that allows you to take control of your email signatures. And by take control, I mean put your signature on steroids.
WiseStamp allows you to keep track of multiple email signatures, including those for Gmail, Yahoo Mail, Hotmail and AOL. It enables you to customize your signature with fonts, colors, pictures, and even social links and feeds. Allow me to show you how I’ve used this extension.
Today I just wanted to talk a little bit about the importance of guest posting. Whether you are a blog owner or just a frequent visitor of others’ blogs, writing guest posts can help spread your brand across different platforms and audiences.
Over the past several weeks I have shared a lot of information pertaining to brand management and utilizing social media. One of the things I have yet to discuss is the importance of developing a plan, so today we’re bringing it back to the basics.
Planning and organization are two underrated skills in my opinion. You can do all the work you want developing your brand but if you don’t formulate and stick to a solid plan it’s practically worthless.
Admittedly I’m trying to get better at this myself so suffice it to say I will be covering this in more detail in the near future, but here’s what I have so far:
This video features David Brier, veteran branding specialist and award-winning designer. He discusses what makes some logos work while others fail, as well as the value in developing the right brand.
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