Brand Management

Yesterday I wrote a guest post for GenYJourney.com. The post was entitled Are You Building Your Brand? Because You Should Be, and was geared towards Gen-Yers and college students. In it I discussed the importance of branding your image early and doing everything you can to get noticed more easily in the online world.

I invite you to check it out. You can find the article here.

While branding your LinkedIn page, it is crucial that you do everything you can to attract more viewers. This is especially true if you are looking for a job or potential business partners or clients.

I have a few tips I think can help you with your online networking goals.

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I am a big fan of blog content. If you’re reading this, then the chances are good that you are too.

Whether you’re a brand manager, marketer, or just someone looking to make a name for yourself or your product/business, following the right blogs can be a source of free education.

Out of the hundreds of blogs I (try to) follow regularly, I have compiled this list of some of the very best when it comes to social branding.

If you read these blogs regularly, you will learn a lot about brand marketing. Look for more lists like this in the future, as I am always on the hunt for useful content!

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Getting discovered through social branding can be a difficult task at times. It takes persistence, a sound strategy, and communication. All of your hard work could be useless, however, if you don’t have a home base.

By home base, I mean a central hub for your content. One blog or website that you can direct everyone to and easily be found on the Internet. This blog is my home base. It’s where I direct all of my friends/followers from all of my social profiles and communities.

Allow me to explain a few key factors about establishing your home base:

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I’ve been extremely busy lately, which is why I haven’t been able to write up any blog posts, but here’s a video I think you’ll like. If you’re not familiar with Twitter search and how it can help your brand management , watch this video.

You can use Twitter search to follow keywords that have to do with your business or brand. This will help you find new and interesting people you can follow, as well as give you a forum to answer any questions or inform people about your brand or product.

I’m going to cover the importance of Twitter search (and related tools!) more in-depth later on, but this should be a good starting point. Look for more posts in the coming week!

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