The term ‘personal branding’ has always intrigued me. A couple of weeks ago, I was interviewed by Brand-Yourself.com and one of the questions I was asked was “What’s the difference between personal branding and social branding?”. Here’s the answer I gave:
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One of the things I’m constantly thinking about when it comes to my blog is whether or not to make it more or less personal. What I mean by that is, what is the best approach–to create posts that inform/educate that are mostly supported facts, or create posts based around my thoughts and opinions so you get a feel for who I am?
The conclusion I’ve come to is both. I can’t be afraid to change up my style every once in a while. After all, it is my blog, so why wouldn’t I control my own content?
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Today I thought I would rep a fellow brand manager’s goods. Dan Schawbel, founder of Millennial Branding, is a leading authority in personal branding and a representative of Gen Y. He was recently honored in Inc.com’s 30 Under 30, which is a real honor. If you like Dan’s tips and articles on his Personal Branding Blog, you should check out his Personal Branding Magazine.
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Today I wanted to talk about a great app I use called WiseStamp. WiseStamp is an extension for Google Chrome and Firefox that allows you to take control of your email signatures. And by take control, I mean put your signature on steroids.
WiseStamp allows you to keep track of multiple email signatures, including those for Gmail, Yahoo Mail, Hotmail and AOL. It enables you to customize your signature with fonts, colors, pictures, and even social links and feeds. Allow me to show you how I’ve used this extension.
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