Getting discovered through social branding can be a difficult task at times. It takes persistence, a sound strategy, and communication. All of your hard work could be useless, however, if you don’t have a home base.
By home base, I mean a central hub for your content. One blog or website that you can direct everyone to and easily be found on the Internet. This blog is my home base. It’s where I direct all of my friends/followers from all of my social profiles and communities.
Allow me to explain a few key factors about establishing your home base:
I’ve been extremely busy lately, which is why I haven’t been able to write up any blog posts, but here’s a video I think you’ll like. If you’re not familiar with Twitter search and how it can help your brand management , watch this video.
You can use Twitter search to follow keywords that have to do with your business or brand. This will help you find new and interesting people you can follow, as well as give you a forum to answer any questions or inform people about your brand or product.
I’m going to cover the importance of Twitter search (and related tools!) more in-depth later on, but this should be a good starting point. Look for more posts in the coming week!
Here it is, another installment of the Friday Link Session. Below you will find links to some of the content I found interesting this week. This should hold you over ’til Monday. Enjoy the weekend!
Found this amazing “music” video performed by The Richter Scales a few years ago regarding social media and how it’s the next craze. Referring to the Dot Com Bubble, it walks you through the steps you need to take to get rich in the social media era. Amazingly, it’s pretty accurate.
This is a video I found today from about a year ago. It features Jolie O’Dell, who was the community manager for ReadWriteWeb and is now a writer for Mashable. In the video, she interviews Bob from Threadless about branding and social media. Threadless has done a lot to spread the word about their business using social branding. Check it out!
Getting discovered through social branding can be a difficult task at times. It takes persistence, a sound strategy, and communication. All of your hard work could be useless, however, if you don’t have a home base.![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=2b8a87c4-8941-4f88-b874-6d7452099b83)