Today I thought I would rep a fellow brand manager’s goods. Dan Schawbel, founder of Millennial Branding, is a leading authority in personal branding and a representative of Gen Y. He was recently honored in Inc.com’s 30 Under 30, which is a real honor. If you like Dan’s tips and articles on his Personal Branding Blog, you should check out his Personal Branding Magazine.
Today I just wanted to talk a little bit about the importance of guest posting. Whether you are a blog owner or just a frequent visitor of others’ blogs, writing guest posts can help spread your brand across different platforms and audiences.
Over the past several weeks I have shared a lot of information pertaining to brand management and utilizing social media. One of the things I have yet to discuss is the importance of developing a plan, so today we’re bringing it back to the basics.
Planning and organization are two underrated skills in my opinion. You can do all the work you want developing your brand but if you don’t formulate and stick to a solid plan it’s practically worthless.
Admittedly I’m trying to get better at this myself so suffice it to say I will be covering this in more detail in the near future, but here’s what I have so far:
This video features David Brier, veteran branding specialist and award-winning designer. He discusses what makes some logos work while others fail, as well as the value in developing the right brand.
Leave your thoughts in the comment section below.
Yesterday I wrote a guest post for GenYJourney.com. The post was entitled Are You Building Your Brand? Because You Should Be, and was geared towards Gen-Yers and college students. In it I discussed the importance of branding your image early and doing everything you can to get noticed more easily in the online world.
I invite you to check it out. You can find the article here.