“How do you become a thought leader? It starts with being a thought leader and then connecting the dots back to you.” ~ Brian Solis
I have a question for you. How many ‘influencers’ do you follow?
What’s an influencer? Well, it’s someone who influences, of course. You’d know an influencer if you saw one. They’re the marketing gurus, content wizards, and social media mavens you see being retweeted all over Twitter-land. They’re the thought-creators and mentors of social media. To put it in Wall Street terms, they’re whales (and not fail whales either). Did you ever think about how they got that way?
Gary Vaynerchuk posted this video on his blog a little earlier today, and I thought it was really interesting so I decided to share it. Gary talks about how he has the strange feeling that social media is going to get re-branded at some point because it doesn’t really feel like media. He equates this to how we all used to refer to the Internet as the World Wide Web.
Surely you’ve heard of Old Spice’s recent social media campaign. In case you hadn’t, it involved “The Most Interesting Man in the World 2.0″ creating over 180 personalized videos for fans. These videos, according to Mashable, received nearly 6 million views and 23,000 comments. As far as a social media campaign goes, I’d say that’s pretty successful.
Chris Brogan mentioned that his list of Twitter tips could be shared so long as it was attributed back to his blog (here you go Chris), so why wouldn’t I post it?
If you want to become a Twitter power user, you need to read this list. Let me know what you think in the comment section!
If you liked the Social Media Revolution 2 video I posted last week, then you should enjoy this video from SocialMediaEnergy too. I’m a big fan of statistical analysis and this is yet another example of where we are headed with technology. Enjoy.
